Lessons from the Radio
Were you listening to KPCC’s pledge drive recently? They have a new membership option called “Automatic Renewal” in which the member sets a monthly membership level and it’s automatically paid with their credit card, unless or until they change it. Sound familiar? Here’s another hint – their other name for this membership program is “Sustaining Membership.” Sounds a lot like Sustaining Angels to me.
One Sustaining Angel we know is pushing 90 years old and is a pillar of her small church. Living on a fixed income doesn’t allow for being extravagant, but each month she faithfully puts her $10 check in the mail to AIN. She also budgets carefully to allow for monthly support for her classical music station on the radio. “Don’t spend the postage to send me a thank-you letter – you’ll use it all up,” she admonishes me. Of course, we will send her a special thank-you at the end of the year for the total of those faithful monthly checks. The point is that our friend may be nearly 90 years old and wouldn’t make a donation online no matter how much she loves us, but she GETS it! She knows that no less than her classical music station, Angel Interfaith Network has a critical need for regular, dependable income.
If you are already a Sustaining Angel, thank you and remember that you can change your support level at any time. If you are not already a Sustaining Angel, how about becoming one now? It’s easy, just click here.
Thank you!
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